I don’t know how to handle this Marketing question and need guidance.
HLT; Company Website: www.hilton.com (Links to an external site.)
Base on this Website to work on this assignment.
Environmental Assessment
[Using the table below, list 3 external trends for each of the 5 areas. List the trend, an opportunity and/or threat that it creates, how your company should respond to the trend, and the source. Note: The source must be an external source– not your company’s website. This section should be approximately 2-3 pages once the table is filled with your content.]
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Sociocultural |
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Trend |
Opportunity |
Threat |
Response |
Source |
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Technological |
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|
Trend |
Opportunity |
Threat |
Response |
Source |
|
Economic |
||||
|
Trend |
Opportunity |
Threat |
Response |
Source |
|
Ecological |
||||
|
Trend |
Opportunity |
Threat |
Response |
Source |
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Political |
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|
Trend |
Opportunity |
Threat |
Response |
Source |
Porter’s 5 Forces
[This section should include three parts. The first part defines your company’s industry, suppliers, customers, substitutes, and competitors. The second part is a visual model of Porter’s 5 Forces, which includes criterion for each force to evaluate its strength/power. The third part is a discussion about the implications of the model. This section should be approximately 1-2 pages.]
• Industry definition: [Provide a definition of the industry.]
• Suppliers: [Provide a list of suppliers that your company uses.]
• Customers: [Provide a brief overview of the types of customers for your company.]
• Substitutes: [Provide a list of at least 3 substitutes for your company.]
• Competitors: [List at least 3 competitors.]
Threat of New Entrants:
[List whether the overall threat is high/low based on your assessment]
• [List and explain criteria]
• [List and explain criteria]
• [List and explain criteria]
Threat of Substitutes:
[List whether the overall threat is high/low based on your assessment]
• [List and explain criteria]
• [List and explain criteria]
• [List and explain criteria]
Bargaining Power of Buyers:
[List whether the overall power is high/low based on your assessment]
• [List and explain criteria]
• [List and explain criteria]
• [List and explain criteria]
Bargaining Power of Suppliers:
[List whether the overall power is high/low based on your assessment]
• [List and explain criteria]
• [List and explain criteria]
• [List and explain criteria]
Rivalry:
[List whether the overall threat is intense/not intense based on your assessment]
• [List and explain criteria]
• [List and explain criteria]
• [List and explain criteria]
