Marketing Strategy & Integrated Marketing Communications Paper

I’m studying and need help with a Marketing question to help me learn.

Choose a company that you believe has a solid marketing campaign strategy. Research the company on line and write a three to four (3 to 4) page paper (not including the cover page or reference page) addressing the questions below.

CHOSEN COMPANY IS MC’DONALDS

Requirements
  • Who is the target audience for this campaign? Be as specific as possible.
  • What media is the company using? Show examples and/or provide links. (Advertising? Publicity? Social Media? Promotion?)
  • What is the key message in the campaign?
  • Explain the role of Integrated Marketing Communications in the campaign.
  • In your opinion, how is the company building its brand with this campaign?
  • Reference articles that support your positions. Use Wilmington University online Library and other credible sources for cited sources; wikipedia.com not accepted.
Paper Structure
Paper required to be between 3 and 4 pages, not including the cover page or reference page. Perfect spelling, punctuation, grammar, and APA format required (abstract not needed).

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