(200-300 words) Writing a blog post to talk about the new brand and promote pop-up sampling events across the U.S. so people can taste the Rabbit Hole.

I’m studying for my Communications class and don’t understand how to answer this. Can you help me study?

Instructions

You work for the global spirits company Pernod Ricard; the company recently launched Rabbit Hole, a bourbon whiskey brand. You have been asked to write a blog post to talk about the new brand and promote pop-up sampling events across the U.S. so people can taste the Rabbit Hole. Here are the relevant facts that will help you shape the message and tone of your post:

Goal:

• To drum up excitement about Rabbit Hole and promote the new brand.
• To promote the sampling events – you want writers
• To get Rabbit Hole associated with a certain vibe that you can build into the post.

Audience:

• The intended audience for the brand is millennials (18 to 34) – even though the legal drinking age in the U.S. is 21, Pernod wants to whip up enthusiasm for the brand – as 18-20-year-olds “age”, they’ll gravitate to the brand.
• The intended audience for the post is bloggers, nightlife reporters and editors, influencers, wine & spirits editors, etc. You are writing for people with access to the millennial audience.

Distribution: You want the post to go “viral”. These are the potential “outlets” you want this post to be picked up by:

• Wine & spirits, food & beverage bloggers
• Lifestyle bloggers – across genders, cultures and sub-cultures

Facts:

• Rabbit Hole is a real brand, so you can research what the bourbon tastes like, etc. but you should make up some of the characteristics, style and tone so I can see your writing at work. No outside research necessary!
• Sampling events begin Dec. 2 and run through Jan. 6, 2020 in New York, Los Angeles, Chicago, Seattle, Dallas, Boston, Minneapolis, Columbus, Ohio, Detroit, and Phoenix.
• Make up the types of venues (bars, dance clubs, etc.) Rabbit Hole will be available in these cities.
• You don’t really need to explain the details of the sampling program (it could be one free drink at the participating locations).

• Length: aim for between 200 to 300 words. Include an image.
• Please pay attention to the details of the assignment, adhere to AP style, remember the target audience you’re writing for, the distribution you want for the post . If you are in doubt about what requires AP style, PLEASE LOOK IT UP in the style book.
• This is not a pitch or a press release, nor a social media post.